Coffee is definitely not one of those product categories that suffered during the Covid-19 crisis. In fact, Information Resources Inc. (IRI) stated in May 2021 that the Single-Cup Coffee category’s value had grown to close to $5 billion in the United States. Starbuck is among those brands that are doing a re-design along the way, and I was given the opportunity to work on some of their packagings.

Some of the packaging & illustration that I worked on under the direction of Chase Design Group are Single-Origin Sumatra, French Roast, Morning Joe, Cinnamon Dolce, and Breakfast Blend.

Photography courtesy of Chase Design Group & Starbucks.