Worked on packaging layout, Illustrated flavour cues and photography direction for Häagen-Dazs’s USA’s latest packaging, which was designed in collaboration with patterns from Jade Purple Brown. Done under the direction of Chase Design Group.

Photography courtesy of Chase Design Group & Häagen-Dazs.

Häagen-Dazs City Sweets

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Some of the product photography directions by illustration & their end results

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  • Packaging & Illustration

  • Chase Design Group
    Jonathan Arriaza, Senior Design Director
    Beverly Hartono, Design Director
    Astari Wisesa, Designer
    Faustina Nathania, Designer
    Jessica Lauw, Designer

    Full credit to be confirmed.

    Limited Edition Pattern Illustration
    Jade Purple Brown

    Client
    Häagen-Dazs

  • LA, USA

Project details

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