While looking for a diaper bag for his growing family, Edwin, the Co-founder of Dadiba, discovered the lack of options for a unisex, simple and timeless-looking baby diaper bag. Hence, Edwin and his friend Adhi decided to build their Dad-inspired Baby Diaper Bag. We helped them create their brand identity by combining playfulness and simplicity to complement the unisex designs. After all, it turns out that moms still hold the majority vote for diaper bag purchases!

We also developed Diba the Penguin, the mascot for Dadiba's brand, to add a warm and fuzzy feeling to their social media and marketing graphics.